Invertek Drives, a global leader in energy-efficient variable frequency drive (VFD) technology, has strengthened its presence in Latin America by appointing Vladimir Queiroz as Business Development Manager for the region.
Based in São Paulo, Brazil, Vladimir will drive sales growth, expand market opportunities, and support Invertek’s network of sales and service partners. His appointment is part of Invertek’s ongoing global growth strategy. Latin America has been identified as a key market for the company’s Optidrive range of VFDs, which are used in various industrial, commercial, and HVAC applications.
With over 30 years of experience in marketing, sales, and operations management, Vladimir has a proven track record of leading commercial teams, developing market strategies, and successfully delivering innovative automation solutions. He has held senior leadership roles in a major US automation business, where he developed key sales channels, managed product lifecycles, and led regional growth initiatives. His expertise in the sector makes him a valuable addition to Invertek’s global team.
Significant Growth Opportunities
Rhydian Welson, Sales and Marketing Director at Invertek Drives Ltd, welcomed Vladimir to the company and said, “Latin America represents a significant growth opportunity for Invertek, and Vladimir’s appointment reinforces our commitment to expanding our presence in the region.
“His experience, leadership, and understanding of the market will help drive new opportunities for our Optidrive range of variable frequency drives, supporting our sales and service partners while helping customers achieve greater energy efficiency and operational performance.
“Vladimir’s role will concentrate on strengthening relationships with existing partners, cultivating new sales opportunities, and ensuring that customers receive the support and training necessary to maximise the benefits of Optidrive VFDs. His expertise in market segmentation, strategic sales planning, and partner engagement will enhance Invertek’s presence across Latin America.”
Vladimir Queiroz with Justin Peters, Global Sales Manager at Invertek Drives
Justin Peters, Factory Sales Manager at Invertek Drives, added: “We are seeing increasing demand for energy-efficient motor control solutions across Latin America. Vladimir’s expertise will be key in supporting our sales and service partners in meeting this demand. His knowledge of the market and experience in building strong distribution networks will be invaluable as we continue to expand our reach and deliver world-class solutions to our customers.”
Vladimir commented on his new role: “I’m excited to join Invertek Drives at such a dynamic time for the company. The Optidrive range is renowned for its energy efficiency, reliability, and ease of use, and there is great potential further to expand its presence throughout Latin America. I look forward to working with our sales and service partners to drive new business opportunities, deliver innovative solutions, and support our customers in optimising their motor control applications.
Invertek Drives continues to experience significant global growth, with investment in R&D, manufacturing, and sales expansion helping to drive innovation in the VFD market. Vladimir’s appointment further strengthens its global leadership team and reinforces its commitment to providing world-class motor control solutions to customers worldwide.
