Invertek Drives, a global leader in variable frequency drive (VFD) technology, has appointed Patrick Lansdorf as Business Development Manager for the Nordic and Baltic markets.

Based in Halmstad, Sweden, Patrick brings extensive experience to the role, having worked for over 20 years in the industrial automation and communications sectors. His background includes managing key accounts across the Nordic region, developing sales strategies for international markets, and leading product launches within the industrial automation sector. He has a proven track record of success in building strong customer relationships and driving business growth.

In his new role, Patrick will develop and implement sales strategies to expand Invertek Drives' presence in the Nordic and Baltic regions. He will focus on Invertek’s easy to use Optidrive VFD range and the pumping sector more broadly.

He said: “I am excited to join Invertek Drives and contribute to the company’s continued success. It’s an exciting time for the company, which is continuing its investment and expansion. I look forward to working with our partners and customers in Sweden and the Baltics to provide them with the best solutions for their motor control needs.”

Rhydian Welson, Sales and Marketing Director at Invertek Drives, added: “We are delighted to welcome Patrick to the Invertek Drives team. His appointment is a key part of our growth strategy for the region, and his expertise in the industrial automation sector will be invaluable as we continue to expand our presence in Sweden and the Baltics.” 

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Owain Betts, PR and Communications Manager
t: +44 (0)1938 558 253
m: +44 (0)7483 072 739
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